The founders of ice cream maker Ben & Jerry’s said on MSNBC on Sunday that parent Unilever PLC is in violation of the 2000 merger deal over its sale of Ben & Jerry’s business in Israel to a local licensee who could sell their products in the West Bank.
“That agreement gave authority over the social mission to the independent board of Ben & Jerry’s. Unilever has usurped their authority and reversed the decision that was made and we can’t allow that to happen, we can’t sit idly by,” Ben Cohen said in a televised interview.
Partner Jerry Greenfield said the agreement is legally binding and needs to be adhered to.
Unilever, in contrast, has said it retained the right…